Presented by

  • Limor Fried

    Limor Fried

    MIT engineer Limor Fried founded Adafruit in 2005. Her goal was to create the best place online for learning electronics and to make the best designed products for makers of all ages and skill levels. In the last 10 years, Adafruit has grown to over 100+ employees in the heart of New York City. Adafruit has expanded offerings to include tools, equipment, and electronics that Limor personally selects, tests, and approves before going into the Adafruit store. Limor was the first female engineer on the cover of WIRED magazine, awarded Entrepreneur Magazine’s Entrepreneur of the Year, and was on the cover of Make: Vol. 57. She was a founding member of the New York City Industrial Business Advisory Council. Limor was named a White House Champion of Change in 2016. In 2018 she became one of “America’s Top 50 Women in Tech” by Forbes Magazine. Adafruit is ranked #11 in the top 20 USA manufacturing companies and #1 in New York City by Inc. 5000 “fastest growing private companies.” During the COVID-19 outbreak Adafruit Industries has been operating as an essential service and manufacturing business making PPE and medical device components. In 2020 Limor was appointed to the Small Business Sector Advisory Council by the City of New York to help restart the NYC economy post COVID-19 pandemic.


A love story of Blinka. Join Limor as she wanders through the background, history and story behind Blinka.