Presented by

  • Mike Jang

    Mike Jang
    @theMikeJang

    Mike Jang is a Senior Technical Writer for GitLab, where he documents how deployers can [manage](https://about.gitlab.com/product/#manage) their DevOps flows. To figure out what to write, Mike spends much of his time analyzing and testing new software. He also helps with the Write the Docs meetup team. Write the Docs is a global community of people who care about software documentation. With 45 meetups in 11 different time zones, Mike has focused on documenting best practices and helping meetup leaders help each other. Mike has written a couple of dozen technical books, including multiple editions of McGraw-Hill's _RHCSA/RHCE Red Hat Linux Certification Study Guide_. He's also the author of O'Reilly's _Linux Annoyances for Geeks_.

Abstract

Have you ever looked at a beautiful website and said, “Huh"? You can incorporate the latest JS framework and the best CSS, excel in accessibility, and make your website as beautiful as a Rembrandt, but websites with walls of text will still drive users away. Mike Jang explains that to keep your users happy, you need excellent UI text, also known as microcopy. Microcopy can save time—and make the difference in selling an application.